South Africa's functional lifestyle drink — zero added sugar, zero alcohol, zero compromise.
Built for the moments that matter. Each can is meticulously formulated for a specific part of your day.
Electrolytes + Vitamin B + C. Start every morning with intention.
Electrolytes + Antioxidants. Bounce back from whatever life throws at you.
Magnesium + L-Theanine. Wind down without alcohol.
Start with Sober Paloma. Electrolytes and B-Vitamins to set the intention.
Crush a Reviver post-workout. Antioxidants to bounce back.
Wind down with Nightcap. Magnesium and adaptogens for deep rest.
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This isn't just a drink. It's a movement of people who want more out of their days and less compromise in their cups. Get 10% off your first order, plus exclusive access to new drops, merch and events.
JOIN THE MOVEMENTYou've Got Questions
SUP SUP is a South African functional lifestyle beverage brand. We make three non-alcoholic drinks — Sober Paloma, Reviver and Nightcap — each built around a different part of your day: morning, post-activity recovery and evening wind-down. Every ingredient is chosen for a specific purpose and fully disclosed on the label.
No. SUP SUP is 100% alcohol-free. It's designed as a delicious alternative for the moments you'd normally reach for a drink. None of our three drinks contain caffeine.
A 250ml ready-to-drink can, for each of the three rituals and ease of use. A 500ml syrup to be mixed with water (preferably sparkling) will be launched in the coming months.
The Squad is our free loyalty and community programme. Members get a discount on their first order, earn points on every purchase, get early access to new drops and Squad events, and can join monthly challenges.
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